Williams Arena opened 97 years ago. Back then, in 1928 it went by a different name, the “University of Minnesota Fieldhouse”. The cost to build? Just over $600,000, which is now what it costs for a ...

The Minnesota men’s basketball team will look to bounce back from a blowout loss to Purdue earlier this week on Sunday ...

The Gophers athletics department is exploring a potential naming-rights deal for Williams Arena, and the U will partner with Independent Sports & Entertainment in the process, the school said Thursday ...

Williams Arena could have a new name for next year’s basketball season. In an April 3 press release, the University of Minnesota’s Department of Athletics announced its collaboration with Independent ...

On Thursday, the University of Minnesota announced it was exploring selling the naming rights to historic Williams Arena. Minnesota athletic director Mark Coyle, in an interview on KFXN-FM 100.3 on ...

IU basketball begins Big Ten play tonight against Minnesota at Williams Arena. The Gophers are 4-4 and have lost three ...

The University of Minnesota announced on Thursday that it plans to work with Independent Sports & Entertainment (ISE) to explore potential naming rights for Williams Arena. Throughout Minnesota's ...

The University of Minnesota could receive over $1 million annually for selling the naming rights to Williams Arena, according to Navigate, a data-driven consulting firm in sports and entertainment.

A new head coach might not be the only major change coming to University of Minnesota basketball. The school announced Thursday it will explore selling naming rights to Williams Arena, the nearly ...

MINNEAPOLIS — Make no mistake - college athletics is a big-money business, cashing in with television contracts, NIL (name, image and likeness) payments, and seat licensing. Revenue streams are ...