Spotify Wrapped is evolving from celebration to strategy, giving creators deep insights into audience loyalty, global reach and what’s really working.

As millions of users flock to Spotify to get their Spotify Wrapped, a coalition of progressive groups are urging people to protest the streaming service.

The videos, which are provided by music labels under new agreements, will be available only to paying subscribers on Spotify's Premium plan and can be streamed on its iOS, Android, desktop, and TV apps.

On Android phones, you can create new Spotify home screen shortcuts to access the exact music you want and bypass Spotify's home page and algorithm.

King Gizzard’s frontman Stu MacKenzie said he was “trying to see the irony in this situation” after the band’s departure from Spotify this summer, but added, “Seriously wtf – we are truly doomed.”

The playlists can factor in world knowledge, go back to your listening history from day one, and be refreshed daily or weekly.

ChatGPT integration with Spotify helps with curating playlists and offering recommendations, something Apple Music has sorely underperformed with in the past.

The new Conversation Focus feature tackles one of the most universal struggles: trying to hear someone in a crowded, noisy space.