Following the Supreme Court's unanimous decision to uphold a law that would ban TikTok in the U.S. if it's not sold by Sunday, rumors of prospective buyers for the popular social media platform continue to float online.

Editor’s Note: As the Supreme Court has upheld the U.S. TikTok ban, many organizations that have been active on the platform, including Scientific American, are adapting to this shift. We want to let you know that you can still find our videos on Instagram and YouTube.

A TikTok acquisition by Elon Musk would create opportunities and risks for advertisers, as well as price concerns after his X track record.