As TikTok’s ban in the United States looms, hundreds of thousands of young people are reportedly flocking to a Chinese social media platform that a Pentagon-designated “Chinese military company” owns a substantial stake in.

With the U.S. ban on TikTok looming, many Americans are opting for another Chinese app known as RedNote. It could be short-lived.

In the "TikTokCringe" subreddit, a video from a RedNote user with red eyes, presumably swollen from tears, suggested that Americans had possibly ruined the app for Chinese Americans who rely on RedNote to stay current on Chinese news and culture.

Marcus Robinson, a 29-year-old fashion designer, created a Red Note account to share his thrifting adventures and promote his clothing company, P-13. He previously had accrued 21,000 followers on TikTok, and estimates that 40% of his brand’s sales came from that app. “I thought I was going to keep building and make a living ultimately,” he says.

As a TikTok ban looms, Americans are starting to download RedNote. Here's what you need to know about the app.

As Supreme Court justices ponder the future of TikTok in the United States, a growing number of American social media users have responded by moving to an unlikely alternative: Xiaohongshu, a hugely popular social media app in China.

The data suggests an even larger shift to RedNote by U.S. users this week than was previously known, explaining its dramatic rise to the top of U.S. app store download rankings. R

The Chinese app RedNote, known as Xiaohongshu in China, is gaining popularity as people search for alternatives to TikTok.

With the U.S. ban on TikTok looming, many Americans are opting for another Chinese app known as RedNote. It could be short-lived.

The deliberate choice to seek refuge on another app of Chinese origin says what TikTok’s users think of the plan to ban it in five days’ time. The Supreme Court and the U.S. government seem hell-bent on pushing TikTok out of existence in the United States in the next week—at least unless its Chinese-based parent company,