As it stands, TikTok will be banned in the US on Sunday, which will see the platform lose billions in ad spend and have a ...

Chishty’s role as CMO will oversee both Britvic’s soft drinks brands and Carlsberg’s beer brands in the UK. Former Britvic CMO Cindy Tervoort has departed the business.

From the proposed changes to ad rules around junk food to the pull back on media spend at the end of last year, it’s been a ...

Packaging designs deemed attractive to children will be removed from Lidl’s least healthy own-brand products in the next six ...

By utilising its store colleagues, Marks & Spencer is taking an innovative approach to social media to meet consumers where ...

Consumers often have a mixed relationship with technology seeing it as both a friend and a threat. It is the job of marketers ...

October’s budget may have impacted recruitment intent as it drops to its weakest level since the pandemic.

Deliveroo believes its retail expansion into pet food, health and beauty products, and even fashion items will “pay dividends ...

Since rebranding from the Federation Cup in 2020, the women’s tennis team competition has undergone changes including a new ...

Having built a dedicated “core audience” of young fans, chicken wing brand Wingstop UK is aiming to stay true to its “youth ...

As retailers begin to reflect on the festive period, have strong ad effectiveness scores translated into high sales?

The latest quarterly IPA Bellwether report shows a return to growth in marketing budgets and a positive outlook for the year ...