Spotify Wrapped is evolving from celebration to strategy, giving creators deep insights into audience loyalty, global reach and what’s really working.

On Android phones, you can create new Spotify home screen shortcuts to access the exact music you want and bypass Spotify's home page and algorithm.

As millions of users flock to Spotify to get their Spotify Wrapped, a coalition of progressive groups are urging people to protest the streaming service.

The videos, which are provided by music labels under new agreements, will be available only to paying subscribers on Spotify's Premium plan and can be streamed on its iOS, Android, desktop, and TV apps.

King Gizzard’s frontman Stu MacKenzie said he was “trying to see the irony in this situation” after the band’s departure from Spotify this summer, but added, “Seriously wtf – we are truly doomed.”

Spotify might have over 700 million customers around the world, but it has its share of enemies as well. The anti-Spotify movement has been growing in recent years, animated by what it sees as the service's poor returns for artists, outdated software and focus on profit over fan experience.

The playlists can factor in world knowledge, go back to your listening history from day one, and be refreshed daily or weekly.

Spotify’s I-Pop Icons Live in Mumbai showcased the steady rise of Indian pop as a cultural movement shaped by artists and listeners alike.