But regardless of the fact that it is still very much a sector in flux, businesses are proving eager to reap the benefits of ...

By adapting to these changing preferences, platforms, creators, and brands are poised to benefit from an ecosystem that ...

Taboola, a global leader in powering recommendations for the open web, announced the renewal of its long-standing partnership ...

Romasco, who joined OpenX in 2019, will be responsible for driving OpenX’s publisher growth throughout North America, EMEA, ...

VIOOH, with its advanced technology platform and global footprint, seamlessly connects buyers and sellers in the DOOH space, ...

To boost the programmatic launch in Denmark, all of AFA Decaux’ premium digital inventory will be available for advertisers ...

Zenith Global and Picnic explored the relationship between media quality and campaign performance, analysing the results of ads in premium media environments compared to lower-quality ones. The study ...

Cedara’s end-to-end sustainability platform will enable Orisha ADgency to calculate the carbon emissions associated with both ...

Media measurement firm Nielsen has announced an end to its consumer panel-based TV ratings, a product which has served as the ...

With the FAST business expected to reach USD$12bn (£9.7bn) by 2027, the 2024 year-end report from VideoElephant confirms the value of FAST to advertisers and shows that FAST channels effectively reach ...

ExchangeWire’s Industry Review 2025 serves as a definitive guide to the year ahead, offering in-depth insights into eight ...

Piwik PRO is revolutionising the digital marketing landscape by offering a built-in Customer Data Platform (CDP) as part of ...