Your trusted source for in-depth programmatic news, views, education and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.

GROUP RATES AND ADEXCHANGER MEMBER DISCOUNTS. Don’t go it alone, bring the whole team! Groups of 3 or more will receive 10% off the total registration fee.

Jun 30, 2020 · The Rubicon Project and Telaria brands are no more. The two exchanges, which merged in December, have picked a new name to go to market with together: Magnite. “It felt descriptive of the brand mission,” said Magnite CEO Michael Barrett.

Oct 28, 2024 · The creative ad tech market is consolidating, said Nikhil Lai, senior analyst at Forrester. In other words, there’s increasingly higher demand for vendors that can address the entire production cycle, “from building ads all the way to optimizing them.”

Oct 21, 2024 · Joining this trend is Gadsme, an in-game ad platform that announced Monday it released a new SDK for non-Unity game engines.The SDK supports Unreal, Godot, Cocos2d and any custom engine based on C++, across mobile, home console and PC …

Oct 31, 2024 · For podcast advertising to truly take off, marketers need to be able to evaluate podcasts for brand safety and suitability at scale. But most podcast campaigns still involve manually evaluating particular shows before deciding whether to run ads, said Michael Consolazio, VP and digital brand standards lead at GroupeConnect, a division of Publicis Groupe.

Oct 8, 2024 · The Trade Desk’s Kokai interface, which launched last June, already includes many features that allow buyers to curate site lists, such as an interface for selecting publishers from TTD’s SP500+ list, Nyurenberg said.Adelaide’s attention-based segments add another targeting layer buyers can apply to curate publisher inventory.

Oct 11, 2024 · As The Trade Desk grows more powerful, its moves are attracting more attention – and even frustration – from independent ad tech. We explore why. Plus: an update on Google Chrome’s user choice mechanism.

Your trusted source for in-depth programmatic news, views, education and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.

Nov 21, 2024 · Addressable has come a long way in the last few years. When industry-initiative-turned-nonprofit Go Addressable first launched in 2021, one-to-one TV ad delivery was just a small portion of overall media buys.